{"id":226425,"date":"2025-06-18T15:20:03","date_gmt":"2025-06-18T19:20:03","guid":{"rendered":"https:\/\/www.montclair.edu\/newscenter\/?p=226425"},"modified":"2026-05-26T16:23:23","modified_gmt":"2026-05-26T20:23:23","slug":"montclair-state-university-and-nexus-licensing-group-announce-strategic-partnership","status":"publish","type":"post","link":"https:\/\/www.montclair.edu\/newscenter\/2025\/06\/18\/montclair-state-university-and-nexus-licensing-group-announce-strategic-partnership\/","title":{"rendered":"Ä¢¹½ÊÓƵ \u200b\u200band Nexus Licensing Group Announce Strategic Partnership"},"content":{"rendered":"<p><a href=\"https:\/\/nexuslicensinggroup.com\">Nexus Licensing Group<\/a>, a leading collegiate licensing management firm, and Ä¢¹½ÊÓƵ today announced an exclusive partnership agreement which names Nexus as the University\u2019s licensing agency of record.<\/p>\n<p>Under the agreement, Nexus will help Ä¢¹½ÊÓƵ expand its brand reach and revenue potential through traditional retail and eCommerce channels. The firm will also develop and execute a strategic, integrated plan to protect and manage the University\u2019s name and marks, as well as enhance its retail strategy through customized promotions on campus and beyond.<\/p>\n<p>\u201cÄ¢¹½ÊÓƵ\u2019s brand and reputation are very valuable assets. To help us expand its reach &#8211; and protect against unauthorized uses &#8211; we have established a formal trademarks licensing program,\u201d says Joseph Brennan, vice president for communications and marketing. \u201cWe look forward to working with Nexus to build a program that will be a win-win for the University and our partners.\u201d<\/p>\n<p>\u201cWe are thrilled to begin our work with Ä¢¹½ÊÓƵ,\u201d says Brian Young, Founder &amp; CEO, Nexus Licensing Group. \u201cAs the second-largest university in New Jersey, and with strong brand recognition across the region and beyond, we believe there is great potential for a comprehensive consumer products program that engages Ä¢¹½ÊÓƵ\u2019s constituents both near and far.\u201d<\/p>\n<script type=\"text\/javascript\">\n\/\/ Output tags as a list for Google Analytics custom dimension\nwindow.MSU_TagList = [\"Functional Announcements\"];\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Nexus Licensing Group, a leading collegiate licensing management firm, and Ä¢¹½ÊÓƵ today announced an exclusive partnership agreement which names Nexus as the University\u2019s licensing agency of record. Under the agreement, Nexus will help Ä¢¹½ÊÓƵ expand its brand reach and revenue potential through traditional retail and eCommerce channels. The firm will also develop and [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":226427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7,10],"tags":[444],"class_list":["post-226425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","category-university","tag-functional-announcements"],"_links":{"self":[{"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/posts\/226425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/comments?post=226425"}],"version-history":[{"count":1,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/posts\/226425\/revisions"}],"predecessor-version":[{"id":226426,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/posts\/226425\/revisions\/226426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/media\/226427"}],"wp:attachment":[{"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/media?parent=226425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/categories?post=226425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.montclair.edu\/newscenter\/wp-json\/wp\/v2\/tags?post=226425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}